Channel 4, in partnership with Google and OMD, today announces a bespoke ad campaign starring the broadcaster’s much-loved Goggleboxers interacting with the brand new Google Home and Google Home Mini devices.
The unique campaign launches with an entire ad break takeover on Friday 27th October at approx. 9.10pm during smash hit entertainment show Gogglebox.
Viewers will see the Warner sisters, the Malone, Michael and Siddiqui families watching the latest episode of Channel 4’s documentary series The Secret Life of the Zoo as they each pose questions inspired by the show, which sees the birth of a seventy-kilo Giraffe, and their reactions to the devices’ answers.
The campaign demonstrates how helpful the smart hands-free speakers, powered by Google Assistant, are by educating the astounded Goggleboxers with giraffe facts and the journey to Chester Zoo; The Siddiqui’s set a timer for dinner; Ellie and Izzi test Google’s comedic talents by requesting a joke whilst the Michaels are in need of dinner recommendations and a little spelling help as Carolyne admits that she struggles with the word diarrhoea.
The partnership was brokered by 4Sales, Google’s media agency OMD whilst Studio Lambert was responsible for production.
Additional 10 and 20-second versions of the full ad will air across Channel 4 from the launch until mid-December.