Terms of use

Your access to, and use of, the OMD UK blog is subject to the following Terms of Use and all applicable laws and regulations. By accessing and using the OMD UK blog, you accept, without limitation or qualification, these Terms of Use, and agree to be bound by them.

We encourage you to say what is on your mind but please do not post offensive content. This includes not only the obvious (no ethnic slurs, personal insults, obscenity, etc), but also proper consideration of privacy and topics that may be considered objectionable or inflammatory to others such as politics and religion. Be yourself but do so in a respectful manner, as we reserve the right and discretion to edit, pull or refrain from posting comments as we see fit.

The OMD UK blog is a platform for journalism and commentary. It is not an advertisement for legal services, nor may it be construed as legal advice. If you need legal advice, please consult a qualified solicitor.

You are prohibited from using the OMD UK blog to advertise, perform or promote any commercial solicitation of goods and/or services, other than those offered by OMD UK.

By posting on this blog, you grant OMD UK a non-exclusive, royalty-free license to use, publish, broadcast and reproduce your comments without limitation in any and all media, worldwide, in perpetuity, for any purpose whatsoever. This includes, without limitation, the right to create derivative works of, and to use, the content posted on the OMD UK blog to develop, enhance, distribute, and market OMD UK’s products and services. You represent and warrant that all content you post is your original work in which you own the copyright, or have been granted permission to use and in no way violates or infringes on the copyright, registered trademark or intellectual property rights of a third party.

If you see something interesting and relevant, link to it! Except where otherwise noted, your use of the content on this blog is licensed under a Creative Commons Attribution 3.0 License. This does not give you the right to use any of OMD UK’s trade names, trade marks, service marks, logos, domain names, and other distinctive brand features without our consent, except as necessary to provide attribution.

You agree to defend, indemnify and hold OMD UK, and its affiliates, officers, directors, employees, agents, successors and assigns, harmless from any claim or demand (including reasonable solicitor’s fees and costs), made by any third party arising out of (i) any content posted by you on the OMD UK blog, (ii) your violation of the intellectual property rights of others, or (iii) your violation of these terms of use.

OMD UK makes no warranty, expressed or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any content posted on the Reference herein to any specific commercial products, process, or service by trade name, trademark manufacturer, or otherwise, does not necessarily constitute or imply its endorsement, recommendation, or favouring by OMD UK. All views and opinions of the authors expressed herein are the writer’s own and do not necessarily state or reflect those of OMD UK.

You agree that OMD UK, and its affiliates, officers, directors, employees, agents, successors and assigns shall not be liable for any direct, indirect, incidential, special, consequential or exemplary damages, including without limitation, damages for loss of profits (even if they have been advised of the possibility of such damages), arising out of or resulting from the use of the OMD UK blog.

Omnicom Media Group UK supports Coalition for Better Ads
Omnicom Media Group UK supports the Coalition for Better Ads in its mission to improve the online advertising experience for consumers and promote adoption of the Better Ads Standards. As a result, the lowest ranking ad experiences are not compliant in our creative strategy.
These are:
  • Desktop Web Experiences: Pop-up Ads, Auto-playing Video Ads with Sound, Prestitial Ads with Countdown, Large Sticky Ads
  • Mobile Web Experiences: Pop-up Ads, Prestitial Ads, Ad Density Higher Than 30%, Flashing Animated Ads, Auto-playing Video Ads with Sound, Postitial Ads with Countdown, Full-screen Scrollover Ads, Large Sticky Ad
Omnicom Media Group UK supports the IAB Initiative Ads.txt
Omnicom Media Group UK supports the IAB initiative ads.txt (also known as Authorized Digital Sellers). Where an ads.txt file is present, Omnicom Media Group UK requires that only publisher inventory from authorized sellers is purchased. In the absence of an ads.txt file Omnicom Media Group UK will not exclude the publisher from targeting but will continue to recommend that all publishers adopt ads.txt at the earliest opportunity.