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OMD UK scoops two IPA Effectiveness Awards nominations!

We’re over the moon to be shortlisted for two campaigns at this year’s prestigious IPA Effectiveness Awards!

These Awards are the world’s most rigorous scheme showcasing marketing payback and sets the global benchmark for excellence in effective communications.

Our Eurotunnel Le Shuttle campaign demonstrates how we developed a completely new strategy for the brand, building a customer segmentation and integrating this across all marketing, messaging and media activity.

Our campaign with AMV BBDO and Pepsi Max is the story of how a switch to a content-led digital strategy re-engaged a millennial audience.

Every one of the 39 shortlisted papers receives an Award so we await the ceremony in November with baited breath!

Visit the IPA website for the full shortlist.

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