The shortlist for the 10th annual Clear Channel Outdoor Planning Awards has just been unveiled and we’re thrilled to have received three nominations, in partnership with Talon.
We’re up for Best Use of Digital for our Carlsberg Beer Body Ready campaign, where we put a positive spin on a negative story by parodying the controversial Protein World creative by asking people whether they were Beer Body Ready.
Our Hunted campaign for Channel 4 is up for Best Use of Multiple Formats. We turned a new TV show into a personal, real life thriller by ‘hunting’ our audience through media.
Google’s Old Street is nominated for Best Use of Continuity and Long-Term Brand-Building. For this campaign we transformed a set of traditional OOH billboards into a dynamic digital content platform that became a living, breathing part of a highly influential London community.
Fingers crossed we can bring back an award or two to kick off 2016 in style!