OMD UK has developed an initiative called The Big Question in partnership with Campaign UK specifically for the Cannes Lions International Festival of Creativity that starts this Sunday 21 June.
The Big Question is geared to capture the prevailing opinion on hot industry topics and play them back in real time on Clear Channel UK’s digital billboard ‘Le Grand Screen’, twelve storeys up on The Grand Hotel on La Croisette.
At midday (Cannes time) every day from Sunday 21st June until Saturday 27th June, The Big Question will be broadcast on the billboard and shared via the Twitter handle @TBQCannes.
The Big Question will pit two polarizing answers against each other in a hash tag battle, inviting the industry to pick a side and have their say. The prevailing opinion will be broadcast every evening at 10pm.
The initiative is a collaboration with Campaign UK, Clear Channel UK, Talon, Grand Visual and Sysomos working together to make it happen.
Whether or not you’re attending this year, have your say on some of the industry’s hot debates by following @TBQCannes.
“By the time everyone gets to Cannes, the doing is done. It’s all about the talk. So we thought it would be relevant and interesting for the industry, to capture that and play it back with a bold simple Digital Outdoor/ Twitter idea.
@TBQCannes is an example of what we mean at OMD UK when we talk about creating ideas that earn a share of people’s attention by being culturally relevant and connected” – Ann Wixley Creative Director OMD UK
For more information, read the feature in this week’s Campaign.