What’s happened this week:
- Twitter went public at USD 26 per share, initially valuing the company at USD14.2bn.
- Call of Duty: Ghosts went on sale and broke the USD 1bn sales barrier in less than 24 hours.
- BT acquired UEFA Champions League and Europa League rights for GBP 897m in a bid to propel its integrated TV and Broadband proposition.
What we have learned:
- ‘Singles Day’ in China is an online shopping event to rival Black Friday in the US. Taobao made RMB 1bn in mobile sales in just the first hour.
- 37% of retail queries originate from a Mobile device according to Google.
- Netflix and YouTube account for 50% of North American downstream bandwidth highlighting the growing usage of online video.
- The Star Trek style medical tricorder is coming to the home first aid kit.
- #Bearandhare is the new Christmas campaign from UK retailer John Lewis, activated by a wide variety of Digital assets including a free mobile app that brings the charming kids story to life.
- Flipboard has launched shoppable magazines adding product curation to the content curation proposition.
Where to find more:
- Lessons from the consumer experience of the nascent Internet of Things include the necessity for simple integration of devices around specific everyday problems and the vision of a home that self corrects around the user.
- Brands are developing strategies to appeal to the mobile savvy shopper to get them spending in-store with the help of their mobile device.
- Mobile is Eating the World, is a new deep dive in to mobile and social developments from Benedict Evans.