What’s happened in digital this week:
- NewsCorp shut down their iPad only newspaper ‘The Daily’ citing too slow audience growth but its innovations will be picked up elsewhere.
- The Times announced they will be subsidising Google Nexus tablets as part of a digital subscription package. An interesting new model to drive technology adoption and long term buying behavior.
- YouTube has been redesigned, with subscription channels placed at the heart of the UX.
What we have learned:
- An updated Kleiner Perkins Internet Trends deck tells us that 4 out of the 5 most desired presents this Christmas for US kids are iOS devices, and much more besides.
- Half the UK’s 16-24 year olds are now registered with Channel4’s on-demand service 4OD.
- Mobile ads most effectively drive ad awareness and message association (versus other digital formats) from the Millward Brown Mobile Adreaction 2012 study.
- New York Times’ Compendium is a Pinterest inspired styling of the newspaper.
- Drawbrid.ge is a new service that matches users to devices allowing us to follow people across their digital lives in a non-privacy infringing way.
Where to find more:
- What will TV look like in two years‘ time? These are the reasons…
- ..why we will increasingly need to align web video and TV strategies under a unified reach and engagement framework.
- 2013 may be a big year for the Internet of Things as we have mass in home connectivity, a vibrant start-up community and consumers that like the idea of data powered living.