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Top Take-Outs from CES 2019
The Consumer Electronics Show, or CES, is an annual trade show introducing new products and technology. Founded in 1967, it…
OMD UK wins Channel 4 media pitch
This article originally featured on Campaign. OMD UK has won a five-year contract to handle Channel 4’s media planning…
Target in the moment, not at the life-stage
Adherence to the long-standing tradition of age and life-cycle segmentation runs the risk of brands…
Inspiration Sessions: The Psychology of Behavioural Change
This afternoon saw the third instalment of OMD’s Inspiration Sessions. These are internal presentations which…
Convenience food is changing – the shifting tastes of UK consumers across the prepared food market.
In preparation for a meeting with OMD Finland and Atria, who are one of OMD…
Facebook and Data Privacy
A key topic in the press at the moment is data privacy. Whenever I log…