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Will the novelty wear thin?
Our respondents from our Living with Future Britain study made it clear that they want…
Outsourcing memories
As per several of my previous blog posts and our Living with Future Britain study,…
Britain, are you saving?
With price-hikes, austerity measures, own-brands and coupon codes becoming mainstays of the national conversation, OMD…
The 48-hour detox
We’ve previously mentioned brands that have embraced the ‘digital detox’ trend, with brands like Coca-Cola…
Can brands persuade us to disconnect?
The desire for a digital retreat is becoming more apparent with the rise in brands…
Let the human be the human
There’s a new movie out called Her. It’s a sci-fi. However, it’s not your normal…
Engaging the snackers and the meerkats
A recent report on WARC looks at TV planning and how ads work in multi-screen…
“Where London goes…”
Start-up talent is always closely scrutinised by those in their industry as a way of…
Will 2014 be the year of Native Ads?
Native advertising has been the talk of the past year and we believe this will…
The rise of Slowcial Media
From our second phase Future of Britain study, Living with Future Britain, we identified the…