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Myth #12: You’re either an online-er or an offline-er, right?
And so we’ve arrived at our final, 12th Christmas Myth and this one is around…
Myth #11: Christmas lists are only for kids
Flicking through an Argos catalogue and scribbling down the name of the latest Nerf blaster…
Myth #10: Christmas is all about the right product at the right time
Recently we announced the latest in our OMD UK Future of Britain research series: The…
Myth #9: Post recession, we buy fewer gifts for fewer people
Gifting at Christmas. Nine out of ten of us have done it and can probably agree…
Myth #8: Consumers upgrade their groceries at Christmas
The way to a Brit’s heart is through their stomach. We know that food adds…
Myth #7: Excitement from Christmas builds as it draws closer
Christmas is a big deal for me. The house is ceremoniously turned into a grotto,…
Myth #6: Christmas is fun for all the family
It’s Christmas Day. The flat is empty; the girlfriend is away with her family and…
Myth #5: Millennials do everything online, including Christmas shopping
Recently we announced the latest in our OMD Future of Britain research series: The Future…
The Future of Christmas: Myth 3
Recently we announced the latest in our OMD Future of Britain research series: The Future…
The Future of Christmas: Myth 2
Recently we announced the latest in our OMD Future of Britain research series: The Future…