Episode 8: In our last episode focusing on our 7 Wonders we look at Connecting to Culture and how brands can align their campaigns to big and small cultural hooks. For this, we are joined by Claire Linford from OMD’s Insights team who will talk about her favourite campaign that has connected their message to culture and ways in for brands.
The 7 Wonders of the Work: Claire Linford, Connecting to Culture
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