Since the whirlwind surrounding Covid-19 began over 12 months ago, from several lock downs to the roll-out of vaccines nationwide we have spent the past year monitoring the mood of the nation, as well as providing our point of view on the impact Covid-19 has had on clients’ businesses.
Following on from previous thought-pieces which include “Marketing in a transition”, “Empathy in a Pandemic” and “Preparing for Lockdown 3”, we are proud to announce the launch of what we hope is our last lockdown related write-up titled ‘Coming out of Lockdown’.
In the edition we have tried to uncover how brands, marketeers, and agencies a like need to behave as they adjust to life coming out of lockdown.
In this piece we investigate 5 specific areas which include:
- The Work Dilemma
- The Social Drought
- The Residual behaviours
- The Economic Impact
- The Holiday Cravings.
You can view the full write-up below:
OMD Thought Piece – Coming out of Lockdown 2021
If you have any questions on any of the content, please feel free to reach out to [email protected]
