What’s happened this week:
- Big week for mobile payments – Samsung launched Samsung Pay, whilst Google launched Android Pay
- Instagram now lets you run carousel ads
- HTC have launched the HTC Valve Vive virtual reality headset and initial reviews paint it as the most immersive VR experience yet
What we have learned:
- 648k tweets for Netflix’s third series of House of Cards on its first weekend of launch
- 67% of people would prefer to make payments with a wearable device than their mobile in-store, according to survey by Stratos
- Yahoo turns 20 this month – and they went shopping to celebrate!
Cool stuff:
- Run4Tiger – WWF tap into the fitness tracker craze by letting you run against a tiger to drive donations
- Great example of hijack-marketing by the Salvation Army and #TheDress to raise awareness of violence against women
- Meerkat – the app that brings live streaming to Twitter
Where to find more:
- Adweek have a nice beginner’s guide to the marketing opportunities on Snapchat (worth the read for this video alone)
- Nice read on GigaOm looking at how we are transitioning from the Information Age to the Intelligence Age, driven by the IoT future
- Struggling to make sense of programmatic buying? This nice infographic will help you out
