What’s happened this week:
- Google is working on kids versions of its popular products and services
- Yahoo mobile revenues set to overtake Twitter
- Twitter launches Answers, a free app tracking tool
What we have learned:
- Travel-related shares drive 40% more engagement than other content, according to ShareThis
- 1% – Mobile to overtake desktop search adspend in 2015, according to eMarketer
- Disneyland is the most Instagram-ed place on earth in 2014, according to the photo sharing network
Cool stuff:
- Pepsi use 3D projection mapping and augmented reality to trick Londoners into walking through a time portal
- Johnnie Walker powers alcohol safety campaign with free Uber rides
- Breaking Bad’s Aaron Paul has launched his own mobile messaging service – Yo Bitch
Where to find more:
- This infographic by Google looks at the challenges around viewability
- Disruptive technology trends for 2015
- Apple’s best apps of 2014
