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OMD FWD w/c 26th March
The past week has seen certain sections of joe public up in arms after getting a peek behind the digital…
Author OMD UK
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A UK cross-platform measurement first
We know that people don’t consume media channels in isolation and cross-channel efficiency in a fragmented media landscape is one…
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Ad Week: How can we use Technology Intelligence Effectively?
“Unteach yourself everything you know about adtech” is the first piece of advice given by Jon Hook, founder of Mallory…
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Ad Week: Discussing loyalty: When The Only Constant Is Change
Easy Come, Easy Go – Do we really have to change? Day in, day out, loyalty is being disrupted. A…
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Top take-outs from Omniwomen 2018
Every year hundreds of attendees from across the Omnicom agency groups meet to celebrate International Women’s Day. This year’s Summit,…
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Political distrust in the UK
The UK is scheduled to leave the European Union on Friday 29th March 2019, almost three years after the British…
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Betway appoints OMD as UK media agency
Betway, the global betting site, has appointed OMD as its new UK media agency to oversee an account valued at…
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Channel 4 brings ‘the world’s first sensory gaming device’ to life to promote new thriller Kiss Me First
Over the last week or so you may have noticed the launch of the world’s first sensory gaming device –…
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The Device Landscape: A tale of winners and losers
Back in 2016, a key milestone in the usage battle between smartphones, tablets and desktop computers was reached when mobile…
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OMD FWD w/c 5th March
A mobile flavour to FWD this week as news and updates flow from #MWC18. From the promise of a faster…