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McDonald’s awarded Mobile Marketing Award
Last night’s Effective Mobile Marketing Awards ended in triumph for the McDonald’s team as OMD UK won Most Effective Location-Based…
Author OMD UK
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This Week in Digital – 26th November 2012
What’s happened in digital this week: The UK government launched its initial guidelines for the midata initiative in which companies…
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Citroën win at Campaign Media Awards
At this year’s Campaign Media Awards OMD UK picked up gold in the transport category for Citroën’s DS5 Star Experiences campaign. Congratulations to…
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This Week in Digital – 19th November 2012
What’s happened in digital this week: Pinterest launched a verified business accounts program providing the tools businesses need for the…
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This Week in Digital – 12th November 2012
What’s happened in digital this week: The US presidential election provided some valuable lessons for digital marketers everywhere. Coca-Cola launched…
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Don’t get overly sentimental
I have found it interesting to chart the growth of both sentiment and buzz as measurement tools. In fact, I…
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This Week in Digital – 5th November 2012
What’s happened in digital this week: Convergence marches on as BBC iPlayer appears on Sky+ and ITV player provides video…
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What is the second screen?
Earlier in the year David Coombs wrote about the second screen on this blog and talked about how important a…
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This Week in Digital – 29th October 2012
What’s happened in digital this week: The world has gone tablet mad. Apple launched iPad Mini and iPad 4, Windows…
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Media Week Awards success
OMD UK scooped two awards at last night’s Media Week Awards. Doritos and Pepsi Max ‘Fire and Ice’ campaign won Bronze…