OMD’s strong global performance last year is reflected in the Gunn Report for media 2016, with OMD being named the most-awarded agency network for the 11th year in a row by the Gunn Report for Media.
First published in 2004, The Gunn Report for Media is the global report on media creativity, innovation and effectiveness that identifies the most awarded media work in the world and its creators. It combines the winners’ lists from the world’s most important global, regional and national media awards in 40 markets, to establish the annual worldwide league tables and analysis for the global media industry. OMD once again topped the rankings among agency networks in 2016, having achieved accolades including the most medaled media agency at the Cannes Lions Festival of Creativity and Agency Network of the Year at the Festival of Media Global for the second consecutive year.
Commenting on the findings, Isabelle Musnik, editor of the Gunn Report for Media, said: “Media agencies have become their clients’ key strategic partner. They are “creative orchestra conductors” at the intersection of technology and traditional media. The Gunn Report for Media shows that, while technology and data are fundamental to achieving results, insight, strategy and innovative ideas are essential to delivering them.”
2016 marked the year of data, mobile-only, apps, programmatic advertising and vertical video, to name a few. OMD is therefore proud to have continued to produce the most creative, innovative and effective work in the world for our clients, not only pushing the boundaries of innovation but delivering strong business results for our clients.
