Episode 5: Dramatising the Creative – In this podcast we will dig deeper into how to take a creative line or hook and explode it in media, adding drama and intrigue into how a message is seen. For this, we have Grant Beckley, one of OMD’s strategy leads to talk us through his ways in and more great examples.
The 7 Wonders of the Work: Grant Beckley, Dramatising the Creative
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