Hello and welcome to your weekly FWD!
In a week dominated by online sales, Adobe’s analytics reveal that retailers saw sales from Thanksgiving through to Cyber Monday hit a record of $5.4 billion, which is up by 22.3% year on year.
As these festive sales continue to exceed expectations, we can learn a lot from the winners and losers of Black Friday 2019 for our clients. 🚨Spoiler alert: focus on social media shoppability and pick-up services!
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