Face Value

It is always interesting when brands flip their point of view and find a new lens through which to talk.

Dermablend Professional is a make-up brand for people with mild to severe skin conditions.  The ads they have created are empowering. They showcase women taking off their make-up and emotionally talking through the trials that their respective skin conditions have had on their lives. However, the take-away on both video spots is that make-up lets the world see them for who they really are. It stops people from judging them at face value.  It is an interesting twist on make-up which is generally seen as a vanity product.

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Rosie Lewis

Rosie Lewis works as a Creative on OMD’s very own Creative Team. She is always seeking out inspiration and innovation. She loves sharing her passion with others and is likely to be found writing about empowering, interesting and real communication ideas.

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