To celebrate the forthcoming release of ‘Alice Through the Looking Glass’ this Friday, OMD UK and Disney partnered with Time Out to convert a Georgian townhouse into the Time Out House of Time and Wonder.
Think four floors of an incredible house as a mysterious, pop-up experience inspired by the release of the film.
The beautiful townhouse in Spitalfields was transformed into a topsy-turvy world designed to wow and astound visitors during the five-day event. There were games, music, performances, challenges plus food and drink making it a huge amount of fun for both adults and children. And, as if that wasn’t enough, there was also an exclusive collaboration with the escape game masters clueQuest!
The event was supported by high impact formats including a cover wrap and native content throughout Time Out print, digital and social platforms.
It was a roaring success and sold out in just over a week (1,500 tickets sold out three weeks earlier than anticipated), proving that the partnership is the right promotion in the right place targeting the right people!