We’re happy to announce the launch of our brand new McDonald’s campaign for its Chicken Legend range. Created by Leo Burnett, the film shows a one-man kayaker accidentally drop his paddle before his race, causing him to inadvertently spin round and start the course backwards. Despite this, he manages to style his mistake out, turning his misfortune into a triumph. He later rewards this legendary performance with a McDonald’s Chicken Legend.
The spot will run on TV, cinema and VOD and is supported by OOH, press, social and digital display activity.