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OMD UK and Leo Burnett unveil new ad campaign for McDonald’s

We’re proud to launch our new integrated campaign for McDonald’s which aims to increase brand trust by dispelling some of the common misconceptions customers hold around McDonald’s products.

The campaign follows on from the approach adopted in the “Cow” ad released earlier this year.

The two new 40-second TV spots will focus on McDonald’s other core products – chicken and fries.

National press, digital, social media and cinema executions will run alongside the TV ads.

Watch both the Chicken and Fries ads here.

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