OMD UK and Leo Burnett launch NSPCC’s Alfie the Astronaut

Last night saw the premiere of our hugely exciting brand campaign for NSPCC, during Channel 4’s Educating Cardiff.

The advert follows Alfie, a 7-year-old boy who has been physically abused by his mother’s boyfriend. With the support of the NSPCC, he is able to overcome abuse and hold onto his dream of becoming an astronaut, demonstrating that your donation really can take a child anywhere.

This is the NSPCC’s largest brand campaign since Full Stop. You can watch Alfie’s story here.

For more information on how to donate, please visit


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