Last Friday morning, H Samuel brought a piece of romance to the morning commute by sponsoring Metro’s Rush Hour Crush section, encouraging people to “Say It From the Heart”.
Each year for Valentine’s Day, Metro dedicates a double page spread to their ever popular Rush Hour Crush section of the paper that sees readers able to write into Metro searching to find love during the crazy rush.
With Metro’s daily readership amounting to 3 million across the nation, OMD UK saw the perfect opportunity for H Samuel to partner up with the newspaper, ensuring great coverage at a time that is commercially crucial.
As part of the deal with Metro, this included a front page splash driving readers to the special along with a complete takeover of the Rush Hour Crush spread.
The ability to tactically associate the H Samuel brand with Rush Hour Crush site offers impact which is rarely available in other media.