Last week OMD UK and Fold7 launched Hilton’s largest ever campaign in the company’s 97 year history: STOP CLICKING AROUND.
There is a common misconception that consumers will get a cheaper deal if they book with a third party. We needed to be ‘big, bold and unmissable’ to cut through the clutter.
Hilton’s new campaign urges consumers to “STOP CLICKING AROUND” and “START SAVING” when they book direct
After over 10 years off air, the 30” TVC launched on Wednesday with spots airing in both Coronation Street and Midsomer Murders on ITV. The campaign will run across TV, print, digital media and cinema channels.
Check out the ad here: