Carlsberg asks ‘Are you beer body ready?’

Over the past couple of days, OMD UK has worked with Carlsberg and their creative and PR agencies to produce a reactive outdoor campaign playing on the Protein World ads.

We’ve been quick off the mark, taking Protein World’s ‘beach body ready’ campaign to a new level by placing tactical outdoor adverts at three major commuter spots across London, asking consumers whether they’re ‘beer body ready’.

Demonstrating the brand’s tongue-in-cheek humour, we decided to remind commuters it’s not about having probably the best body this summer; it’s about enjoying a nice cold Carlsberg without worrying about the way you look.

If you’d like to see the campaign in action visit


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