#BeADaybreaker: Rise and Slide

Last week saw the launch of London’s first 100 meter water slide through the middle of King’s Cross hosted by the morning crew from XFM. The event was part of Lipton Ice Tea’s #BeADaybreaker series.

We had a fantastic turnout with over 1000 people donning their swimwear to rise and slide across the two days.

View the action for yourself by watching this video.

We’ve got a whole host of events coming up across the summer and you can check them out here.

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OMD UK

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