What’s happened this week:
- Pinterest embraced e-commerce with the launch of ‘buyable pins’
- Instagram expanded its ad platform – new targeting options, ‘Shop Now’ and ‘Install Now’ ads, and an Ads API
- Uber partnered with Foursquare to combine local search and transportation
What we have learned:
- Caitlyn Jenner broke Obama’s world record for the fastest ever Twitter user to reach 1 million followers
- 33% of customers who use social for customer service get no response, according to a study by The Northridge Group
- FIFA brand sponsors are getting caught up in the social fallout of the scandal – Budweiser mentions on Twitter have increased 525%, whilst Coca Cola, Visa and Adidas have also seen notable rises
Cool stuff:
- Following on the heels of #HowOldAreYou Microsoft wants you to find your doppelgänger with #TwinsOrNot
- Nice example of creativity within Facebook ads by Hotels.com and their workaround for muted Facebook ads
- Fiat’s interactive billboard uses sensors to help you park perfectly
Where to find more:
- Interesting article examining the potential of smartphones and sensors data bringing us into the ‘Age of Context’
- Boston Consulting have produced a great report into navigating ‘Digital Disruption’
- How to identify the impact of Mobilegeddon and future mobile algorithm updates, courtesy of SEL