Last night was the inaugural Drum Search Awards, which recognise and reward the most innovative, creative and effective search campaigns and strategies across both PPC and SEO, and we’re proud to have walked away with three awards. We won two categories and were highly commended in a third.
We won the SEO – Best Travel Campaign for our work with James Villas, where we delivered a comprehensive SEO strategy featuring a lot of creative thinking, complex technical optimisation and online PR. Eurotunnel scooped the award for SEO – Best B2C Campaign – our work saw us segment their customers to expose new audiences and better ways of targeting, which drove record-breaking sales. Finally, our Royal Caribbean/Google Street View execution was highly commended in SEO – Best Use of PR.