OMD UK has won the pitch to provide above-the-line media planning and buying for Sequel UK brands GUESS Watches and Jewellery. Sequel UK holds the license to distribute GUESS Watches and Jewellery in the UK. Sequel UK brands are sold in over 800 stores throughout the UK. Broadcast media planning and buying for the brands were previously handled in-house.
Taking GUESS Watches and Jewellery to TV for the first time, OMD UK will help to develop the communications strategy for the portfolio. The first campaign activity is due to launch over Christmas.
Of the appointment, Katrina Lawton, Retail Marketing Manager, Sequel UK, says “As award winning experts in their field, we are looking forward to our partnership with OMD UK on our very first Nationwide TV campaign in the lead up to the holiday season.