OMD UK has won the competitive media pitch to provide strategy, planning and buying services for Huawei – the world’s fourth largest mobile phone manufacturer – in the UK.
The global Chinese company had an extremely strong start to the year, having launched their first ever smart watch, amongst other wearables at Mobile World Congress, Barcelona back in March. Further to this, Huawei globally launched their flagship P8 smartphone in London earlier this month.
Melissa Matthews, Huawei’s UK Marketing Director, said: “We are excited to be working with OMD UK who have an unparalleled record in helping brands grow. Their strategic and creative approach is the perfect fit for our business and challenges and we look forward to forming a long partnership.”
Dan Clays, Managing Director of OMD UK, added: “Huawei are a giant in China, but a challenger brand in the UK. We’ll be working together to disrupt the UK mobile phone market, tapping into cultural moments and creating innovative campaigns.”