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OMD UK wins Grand Prix at the WARC Media Awards

We’ve kicked the year off in style by winning top honours at the WARC Media Awards!

These awards recognising comms planning that has made a positive impact on business results and we’re immensely proud to have taken home the Grand Prix in the Effective Channel Integration category for our work with Channel 4 and 4creative on the 2016 Paralympics campaign, which pushed media partnerships to their limit and got one in every two Brits tuning into Paralympic sports.

 

Our cross-platform strategy – which included Facebook AI technology delivering Facebook ads for those with sight loss to audio-enabled posters and a Snapchat filter used by over 250,000 young British people – also picked up the Effective Cross-Channel Measurement Award for a campaign that most accurately measured the effectiveness of different comms channels and the halo effect that they achieved together.

Read more about the campaign and the rest of the winning line up here.

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