In front of a packed audience at Grosvenor House last night, our game-changing SEO campaign for Royal Caribbean sweeped the board at the Travel Marketing Awards, winning three times with a Gold Standard.
The campaign, which saw us take Google Street View to the world’s largest cruise ship so people could walk around it, was crowned the best-of-the-best in digital, winning ‘Digital Marketing Campaign of the Year’. It also scooped wins in the ‘Best Use of Search’ and ‘Most Innovative Marketing’ categories, beating off stiff competition, and came third in “Best PR Tactical”, still with a Gold Standard.
Thibaut Pfeiffer, Digital Director and Steve Robinson, SEO Associate Director, were in attendance for OMD UK. Steve commented:
“This is a campaign like no other which has caught the imagination of people throughout the world. Over one million people have taken the tour of Royal Caribbean’s Allure of the Seas and last night was one of the proudest moments of my career so far. There were so many brilliant campaigns up for the awards so to win four golds, including Digital Marketing Campaign of the Year, was an amazing feeling”.
OMD UK’s work with James Villas, where we delivered a comprehensive SEO strategy featuring creative thinking, complex technical optimisation and online PR, came second with a Gold Standard in the Best Use of Search category.