It’s all smiles at Minerva House today as Clear Channel unveiled the shortlist for the ninth annual Outdoor Planning Awards. Four OMD UK campaigns, created in partnership with Talon, have made the cut in three categories and we are crossing our fingers for April’s awards ceremony.
The brilliant Google Outside, which used unique data to display contextually-relevant information on digital screens, and our work with HASBRO for My Monopoly, which fused digital out-of-home with mobile, experiential and theatre, are shortlisted in the ‘Best Use of Digital in OOH’ category.
Celebrating McDonald’s 40th anniversary, we brought ‘Timeless Moments’ to the country across media, with out-of-home providing the backbone of the campaign. This has been shortlisted in the highly-competitive Best Use of OOH in a Multi Media Campaign category. Finally, the Cannes Lions-winning Unbelievable campaign by Pepsi Max, which created the most original Augmented Reality (AR) digital experience people had ever seen in the heart of London, has been shortlisted in Best Use of Innovation in OOH.
Speaking to OMD, Chris Pelekanou, Clear Channel’s Commercial Director said: “Congratulations to OMD UK and all of the shortlisted entrants. It’s always thrilling to see so many fantastic entries to the Outdoor Planning Awards. This year we were particularly impressed with the high standard of submissions. It’s going to be a tough competition and we’re looking forward to the awards ceremony on the 28th April.”