The shortlist for the Drum Marketing Awards has just been released and we’re delighted to be carrying last year’s incredible awards success into 2016!
OMD UK has come away with an enormous 11 nominations. Not only that, we’re the most shortlisted agency at the awards – now that’s something to shout about!
Our work with Channel 4 has received three nominations. Our Humans campaign, where we turned the fictional Persona Synthetics brand from Humans into a reality, promoting synths as products available for purchase, is up for Integrated Strategy of the Year and Advertising Strategy of the Year. Our Hunted campaign, where we turned a new TV show into a personal, real life thriller by ‘hunting’ our audience through media, is up for Media Planning and Buying.
Also making the shortlist was our work for the McDonald’s McCafe Moments campaign which is up for Media Planning and Buying and our Eurotunnel campaign, looking to fix the funnel to fill the tunnel, is nominated for Long-Term Marketing Strategy.
Our ground-breaking ‘If Carlsberg did’ campaign has been shortlisted for Branded Content Strategy and Social Media Strategy of the Year and Doritos’ brilliant SUMMERbible campaign, which saw us partnering with the LADbible to bring out their inner bold, is nominated for Branded Content Strategy.
To finish off, our work with Google has been shortlisted for Best Programmatic Strategy and our Intel Brand and Product 2015 Christmas campaign is up for Best Use of Data.
To top it all off, OMD UK has been nominated for Marketing Agency of the Year so it really is smiles all around at our HQ today!
You can find the full shortlist here and keep an eye out for the results which will be announced on the 3rd May. Our fingers and toes are well and truly crossed!