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OMD UK brings home two DADI Awards

Last night we celebrated the DADIs 10th anniversary in style, taking home two trophies for our work with Channel 4 and Google.

We won ‘Best Use of Data’ for Google, where we created the world’s first programmatic out-of-home campaign with Talon, Essence, Grand Visual, JC Decaux, Ocean and Outdoor Plus.

Adding to that, we took home a trophy in the ‘Integrated Marketing Campaign’ category for our Channel 4 Humans campaign. That takes our trophy tally for this incredible campaign to 25.

Next up, it’s the Media Week Awards. We’re keeping everything crossed for some big wins!


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