OMD FWD 29th May

Social distancing has really made people put their thinking caps on. Katy Perry even got creative by performing a mixed reality showstopper during the American Idol finale.]

Music isn’t the only industry embracing all things virtual, the sporting world has also turned tech-savvy. NBA players are becoming online coaches to dedicated fans during lockdown. Who will need to do things in IRL ever again?

Shopping is in the spotlight 👜

Pinterest has added a new feature that highlights product recommendations by fashion influencers. Shopping Spotlights will make sure you stay on-trend.

Twitter has a new story to tell 🐤

Stories are on nearly every social media app, and Twitter is no exception. Fleets is being trialled on Italian users so new data can be gathered on the feature.

It’s a match made in heaven! 💘

Got the virtual date jitters? Airbnb and Bumble have come together to create fun and quirky online date experiences. They’re bound make conversation flow.

2-click buying is the way forward 💸

Facebook and Instagram have made it easier to shop directly from the platforms. CEO Mark Zuckerberg hopes it will help businesses suffering from the pandemic.

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