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Lidl appoints OMD UK as their media planning agency

Lidl UK, Britain’s fastest-growing supermarket, has appointed OMD UK as their media planning agency following a competitive pitch process.

The win follows OMD UK landing Barclays, Betway, Tourism Ireland and BSH in the last 6 months.

OMD UK will provide strategic media planning services for Lidl and will work closely with Starcom, who retain Lidl’s media buying.

Lidl UK’s Marketing Director, Claire Farrant, said: “The team at OMD UK demonstrated a passion for our business combined with media expertise and creativity. Their insights, strategic vision and ideas will make them a valuable complement to our team and we look forward to working with them on the next phase of our growth.”

The pitch process was led by Lidl UK’s Head of Media, Sam Gaunt, and Senior Media Manager, Stephen Dawes, who added, “OMD showed a real commitment to working in partnership with our team at Starcom to combine best in class planning and execution in our media”.

Dan Clays, CEO of OMD UK, said: “We are absolutely delighted to welcome Lidl into the OMD UK family. It’s a hugely exciting time for the brand as they continue to disrupt the British retail market and we very much look forward to working with Lidl and their agency partners to further develop the communications strategy and the role media plays for their business.”

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