Doritos becomes launch partner for Twitter’s Niche

To help the 18-34 year old population make the most of the festive season, Doritos has become the launch partner for Twitter’s Niche, a technology platform which connects brands with leading social media creators. Working with OMD UK, Twitter has helped Doritos to team up with leading Vine prankster Arron Crascall to create content for their #BoldAdvent campaign that will inspire people to be bold this Christmas.

This is the first of four pieces of content produced by Arron, who will share his interpretation of a Bold Christmas between now and Christmas Day. The content can be viewed on Doritos’ Twitter and Facebook feeds alongside Arron’s own channels.

“There is so much noise around this time of year so we needed to do something different to cut through and reach our audience”, said Andrew Hawkswell, Doritos Brand Manager at PepsiCo UK. “By working with OMD UK to team up with Twitter, we think we’ve found the perfect ambassador in Arron Crascall who will help people make the most of Christmas by being Bold.”


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