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The changing role of media researchers

This week Mediatel’s Future of Media Research conference returned for another year and our Head of Insight, Sarah Gale, headed over to speak at the Future of Media Researchers panel session.

Exploring the new skills media researchers will need in the future and whether researchers and data scientists speak the same language, the panel session covered some fascinating topics.

Here’s Sarah’s take on how the role of the media researcher has changed over the last 20 years and where she thinks things will be in five years’ time:


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