CES 2018: The Continued Evolution of Consumer Tech

The Consumer Electronics Show, now in its 51st year, is the largest technology event in the world with 4,500 exhibitors covering 3.2 million square feet over 3 days in the convention capital of the world, Las Vegas.

From automotive automation to connected wearables and homes, TVs, personal assistants and new realities, the story is one of continued progress rather than breath-taking breakthroughs.

Here is our summary of what’s new and interesting in the major tech categories and what it could mean for marketers.

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Chris Lewis-Jones is OMD UK's Executive Director - Digital and Technology Development.

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