BSH Home Appliances Ltd, manufacturer of marketing leading kitchen appliances under the Bosch, NEFF Siemens, and Gaggenau brands, has appointed OMD as their media agency in the UK & Ireland following a competitive pitch process.
OMD will provide strategic planning and buying services for BSH, the leading kitchen appliances manufacturer in Europe.
Core to OMD’s brief will be to create competitive advantage and drive business growth in an increasingly dynamic and competitive landscape, with a focus on delivering differentiated and focused solutions for each of the BSH brands.
Dan Clays, CEO of OMD UK, said: “We are delighted to have been appointed by BSH and can’t wait to get started! They are a business with incredibly strong brands focussed on their target group and we are looking forward to creating media solutions that deliver competitive advantage.”
Andrew Jones, Marketing Director for BSH Home Appliances Ltd said: “The team at OMD demonstrated a comprehensive understanding of the depth and breadth of our brands and presented an interesting approach in response to the brief. We look forward to working with the team and putting their ideas into action.”