#BeADaybreaker: Live streaming from the Sunrise Set

Last week, we launched the amazing Lipton Ice Tea Daybreaker events with The Sunrise Set at the Sky Garden on Friday, which was an intimate gig with Hudson Taylor. With tickets for the gig snapped up within days, we wanted to make sure that everyone could enjoy the experience, not just the lucky ticket holders. Twitter’s recently-released Periscope app gave us the chance to live stream the full set, giving front row access to the gig through mobile devices – a unique and impactful way of reaching Lipton’s Millennial audience.

To raise awareness of the live stream, we ran promoted tweets targeting Hudson Taylor fans and relevant artists both the night before the gig and during the one-hour set. This drove hundreds of people online to tune in to the set and generated 4,400 “hearts” of the content.

If you missed it, we’ll also be seeding out an edit of the gig across Facebook, YouTube and Unruly this week. Make sure you catch it!

We’ve got a whole host of events coming up across the summer and you can check them out here.

If Norman Jay is more your thing, we’ll be streaming his Get Up Get Down morning gig on July 10th on Periscope so make sure you follow Lipton Ice Tea to see the full set.

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Ann-Marie Loughney

Ann-Marie is a Business Director at OMD UK.

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