Last Thursday saw the unveiling of The Drum Marketing Awards shortlist, and there were celebrations on each and every floor of our Minerva House headquarters with eight OMD UK shortlisted entries.
The last 18 months has seen the agency work together to create ideas that earn brands a greater share of people’s lives, which is reflected in our work being recognised by the esteemed panel of judges. Our Citroen campaign with ASOS, which saw the creation of the world’s first online car boutique and reinvented the car buying process for women, is up for New Product/Service Launch Strategy and Walkers’ brilliant ‘Tweet to Eat’ campaign, which saw British football icon Gary Lineker dispense packets of crisps from digital bus shelters, made the cut for Event or Experiential Strategy of the Year.
Also making the shortlist was our work on launching Talk to Google, which is up for the Integrated Strategy category, while our campaign to launch SSE to the nation has been nominated for Media Planning & Buying Strategy. Our ground-breaking Royal Caribbean campaign, which saw us take Google Street View to the world’s largest cruise ship, is up for the SEO Strategy award.
To top it all off, we are up for Agency of the Year and the amazing Rosie Lewis made the shortlist for the coveted Rising Star accolade.
We are so proud to have our work and people celebrated by The Drum and look forward to the awards ceremony on 7th May.