At OMD UK we wanted to remind the whole agency of the huge role that Newsbrands play in people’s lives. So, the team here set up Print Week; a series of sessions designed to inspire us towards better integration and more collaborative work with this sector.
There was an exciting agenda, including discussions with the Mirror’s Lloyd Embley and The Sun’s Tony Gallagher where, sharing a stage for the first time, they talked about the power that their papers have to influence the news agenda, a Brexit debate with a panel of political editors from eight newspapers and great sessions in between exploring baby boomers, branded content and reaching the commuter audience.
The week highlighted how culturally connected Newsbrands have to be to influence and engage with their audiences and this is something that’s at the very heart of the campaigns that we look to put together at OMD UK. We think the week was a resounding success but don’t just take our word for it, read below what our media owner partners thought:
We were thrilled to play such a key role in OMD UK’s inaugural Print Week, a fantastic initiative celebrating all things Newsbrands. With the EU referendum fast approaching, it couldn’t be a more fitting time to highlight the truly unique influence that Newsbrands have. I’m delighted that OMD UK has chosen to celebrate print and that Trinity Mirror’s editorial and advertising teams helped to make it such a great success.
James Wildman, Chief Revenue Officer, Trinity Mirror
It’s refreshing to have the forum that OMD UK has provided to showcase our talent this week. Newsbrands have hopefully provided insight, opinion and entertainment – the thing they do every day in this country and I am grateful to the agency for backing this initiative.
Dominic Carter, Chief Commercial Officer, News UK
OMD UK’s Print Week has been a rip roaring success in terms of the topics and trends covered, the turnout throughout the week and in presenting Newsbrands as both innovative and game changing platforms for our readers and advertisers.
Anna Watkins, Managing Director, Guardian News & Media
Check out our Instagram feed to see pictures from the week.