We’re in the business of creating moments of magic for brands, making sure they connect with people and leave them with great memories. Our latest work with Miss Sporty, part of Coty UK, is something new, something different and something exciting!
We’ve worked with Simbiotik, a leading brand alliance agency, to create a first-of-its-kind collaboration between Miss Sporty and Orchard Books – and by extension internationally-renowned children’s books author Ally Carter. More than 17,000 Miss Sporty products are being given away with the first book in Ally’s new thriller series: All Fall Down.
The inside back cover of the book shows readers how they can get the look of the main characters, with the Miss Sporty products getting them on their way.
We’re also running a competition where people can win Miss Sporty goodie bags, including a book, an Ally Carter-branded nail file and a poster, just by entering their details online.
This collaboration is the perfect fit. Miss Sporty is giving fans a taste of their great products when they are reading books that use fashion as a focal point of the stories.