Last night was one for the OMD record books as we took home not one, but TWO Grand Prix trophies for our Channel 4 Rio Paralympics campaign! And we couldn’t be more chuffed if we tried.
Over at the Digital Cinema Media Awards, we were there in full force to celebrate the very best and most impactful advertising in cinema.
We were thrilled to take home a high commendation for our YouTube-powered cinema campaign in the Best Use of Innovation category, and go on to win the award for Best Long-Copy Cinema campaign for Channel 4 Rio Paralympics. To top it off, we were awarded the Grand Prix for Paralympics!! #winning
A mile up the road, the Marketing New Thinking Awards were in full swing and we smashed it, being awarded a High Commendation for Channel 4 Humans 2 in the Best Use of Tech category and two wins for Channel 4 Paralympics in the Creative Excellence and Cultural Shift categories.
Best of all, our Rio Paralympics campaign scooped the Grand Prix here too! WHAT A NIGHT!
What an honour to have had the chance to work on these campaigns. Congratulations to everyone involved! We couldn’t be prouder!