What’s happened this week:.
- To end the ‘Digital Up NewFronts’ YouTube announced a USD200m investment in promotion and 25 hours of new premium content per day.
- Further investment in passive location services as Facebook buys Glancee.
- LinkedIn are buying the ‘YouTube of PowerPoint’ Slideshare for USD 119m.
What we have learned:
- 67% of UK smartphone owners have used a location based service and 61% have streamed video, these are rapidly becoming mainstream behaviours.
- One in four Britons claim to watch more TV on demand than via linear broadcast according to YouGov.
- 47% of UK m-commerce happens in the home (as a quick and easy replacement for purchase on a PC).
- Disney’s technology research lab has placed touch gesture interfaces in to everyday devices like door knobs and fish tanks.
- Second screen apps from the BBC, everything from Antiques Roadshow (guess the price) to a deeper Frozen Planet experience.
- GigaOm believe the next Facebook will look a lot like theBlu.
Where to find more:
- Facebook Edgerank is fast becoming one of the web’s most important attention algorithms; to be successful a brand needs to play by its evolving rules.
- Twitter was once designed as a podcasting service and YouTube was going to be a video dating service, how the web’s biggest success stories learned to change course quickly.
- The redefinition of print, and of TV. The future of traditional media channels lies in redefining their role in the digital landscape.