What’s happened this week:
- Google announced that by default all search activity will be securely encrypted resulting in changed approaches to search insight and an even greater need for integration across business units.
- Amazon announced a video native ad product, an interesting move considering 56% of consumers would consider shopping by video.
- Facebook announced plans to deliver analytics to US broadcasters about engagement with shows primarily as a response to Twitter’s second screen innovation.
What we have learned:
- 102 bn mobile apps will be downloaded this year generating USD 26bn of revenue according to new Gartner estimates.
- Norway has the highest spend per user on Digital advertising at USD 209, the UK generates a little over half that amount at USD 118.
- Technology is leading younger consumers to want more from their media, 62% of Gen X/Y like the idea of entertainment that adapts to their tastes and moods ~The Curve Report.
- *A clever brand integration between Evernote and Post-it notes has led to a camera that captures and organises great ideas from brainstorms instantly.
- The new Steam game controller from valve is the first mass consumer product to feature haptic technology adding feel and texture to the media experience.
- Amazing projection mapping onto moving surfaces illustrates the current state of the art.
Where to find more:
- Clear arguments on the economic challenges and opportunities in Digital for newspapers from Google Chief Economist Hal Varian, it is all about regaining a share of engagement with ever more tightly defined audiences.
- How retailers are cleverly using mobile to drive innovation in omnichannel retail, from the app that removes the wait to pay a restaurant bill to the indoor map to find specific grocery products.
- The recent techstars demo day featured 10 of Europe’s most innovative technology startups.